![]() "We are driving the company these days to challenge custom and question tradition and use technology to make customers' experiences better," he said.The comments I get after spinning tales of my 'growin' up years' usually come in two forms: 1) 'You're Kidding!', and 2) 'Geez, did you grow up in Mayberry or what?' Second, Ford buyers are increasingly looking for a way to cut their monthly vehicle costs, and renting out their car or truck while they are not using it is one way to do that.įields says the program is all about Ford taking a different approach to business. So why does Ford think offering peer-to-peer car rentals will be good for business? First, it's another way to expose potential customers to Ford vehicles. Read More Top of auto sales cycle is approaching: Study ![]() By 2020, that number is expected to skyrocket to 26 million. ![]() A new study by AlixPartners finds 4.9 million people now have car-share memberships worldwide. Instead, they are turning to car-share programs. Those programs, along with successful car-share firms like Zipcar have some people who live in cities rethinking whether they need to buy a car. Read More Auto sales bubble? Experts say no ![]() "Our vision today is to expand that same thinking using advanced technology and new business models."įord's move into car sharing comes at a time when many in the auto industry are trying to find new ways to deal with the growing problems of congestion and mobility-on-demand services like Uber and Lyft. "My great-grandfather helped put the world on wheels so everyone could enjoy the benefits of mobility," said Ford Executive Chairman Bill Ford. car share program will be run by the eas圜ar Club. Initially, the program will include 14,000 Ford Motor Credit customers in the U.S. ![]()
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